MOBILE ADVERTISING STAND

Design of a mobile advertising stand for the advertising company “Morshinskaya”. The main concept in this project was to popularize the Morshynska brand through the idea of ​​coolness. For this purpose, a water spray system was conceived between the two main volumes of the stand. A passer-by on a hot day could walk along the stands and get cool. There is a clear connection between coolness, freshness, thirst quenching. To support the effect, one of the parts of the stand is a bar with chilled water. And as an addition, the second half of the stand is an analogue of “behind the glass” where there would be athletically built young people on whom water would flow at the moment when a passerby walks by. Also, a passer-by can observe only one section of glass; the rest are hidden by polarization using smart glass technology. It’s like we’re telling a passerby a story frame by frame about Morshynskaya’s life style.